# Identity | Should I Rent or Buy

Source: https://shouldirentorbuy.org/identity/

# Identity

Fonts, colors, and media assets for Should I Rent or Buy, so a person or an AI assistant can describe or match the brand from one page.

name: Should I Rent or Buy
url: https://shouldirentorbuy.org
updated: 2026-11-12
standard_followed: https://llmbestpractices.com
fonts:
heading: "IBM Plex Sans Variable"
body: "IBM Plex Sans Variable"
mono: "IBM Plex Mono"
colors:
bg: "#f3f6f7"
surface: "#ffffff"
text: "#102028"
muted: "#3d515c"
line: "#d3dee3"
green: "#0c5c4a"
blue: "#0b4f8a"
warn: "#8a4b08"
disclaimer: "#fff6ea"
logo: https://shouldirentorbuy.org/logo.svg
logo_png: https://shouldirentorbuy.org/logo.png
favicon: https://shouldirentorbuy.org/favicon.ico
favicon_svg: https://shouldirentorbuy.org/favicon.svg
og_image: https://shouldirentorbuy.org/og.png

## Logo

The mark is a level balance scale: a house on the left and a small apartment building on the right, in mint and amber on an ink square. The beam does not tip. The site compares renting and buying and does not pick a winner. Beside the mark, the wordmark is the name Should I Rent or Buy set in IBM Plex Sans.

Charts inside the guides are illustrations, not the logo. Do not present the site as a lender, a brokerage, or a government brand.

![Should I Rent or Buy logo](https://shouldirentorbuy.org/logo.svg)

Downloads: [logo.svg](https://shouldirentorbuy.org/logo.svg), [logo.png](https://shouldirentorbuy.org/logo.png) (512 by 512 PNG), [apple-touch-icon.png](https://shouldirentorbuy.org/apple-touch-icon.png) (180 by 180 PNG), [favicon.svg](https://shouldirentorbuy.org/favicon.svg), [favicon.ico](https://shouldirentorbuy.org/favicon.ico), [favicon-48.png](https://shouldirentorbuy.org/favicon-48.png), [favicon-32.png](https://shouldirentorbuy.org/favicon-32.png), [og.png](https://shouldirentorbuy.org/og.png) (1200 by 630 PNG).

## Favicon

The same mark is the favicon. An SVG is declared first at /favicon.svg. The root /favicon.ico holds 16 by 16 and 32 by 32. PNG fallbacks are /favicon-48.png and /favicon-32.png. iOS uses the 180 by 180 PNG at /apple-touch-icon.png via rel="apple-touch-icon".

## Color palette

Named tokens from the site stylesheet. This site ships a light palette only.

bg - #f3f6f7

Page background

surface - #ffffff

Panels and calculator

text - #102028

Primary text

muted - #3d515c

Secondary text

line - #d3dee3

Borders

green - #0c5c4a

Buy line, buttons, verdict

blue - #0b4f8a

Links

warn - #8a4b08

Rent line and notice accent

disclaimer - #fff6ea

Disclaimer background

## Typography

Headings and body use IBM Plex Sans Variable; dollar figures in tables use IBM Plex Mono. Fonts are self-hosted WOFF2 under /fonts/.

Heading, weight 650 - Should I Rent or Buy

Body, weight 400 - Compare unrecoverable costs, not just payments.

Mono, weight 500 - $2,873 $2,215 Year 9

| Token or role | Value |
| --- | --- |
| body | 1.02rem, line-height 1.55 |
| h1 | 2rem, weight 650 |
| verdict | 1.35rem, weight 650 |
| footer | 0.9rem |

Type scale

## Media assets

| File | Format | Size | Role |
| --- | --- | --- | --- |
| [/logo.svg](https://shouldirentorbuy.org/logo.svg) | SVG | Scalable | Logo |
| [/logo.png](https://shouldirentorbuy.org/logo.png) | PNG | 512 by 512 | Logo raster |
| [/favicon.svg](https://shouldirentorbuy.org/favicon.svg) | SVG | Scalable | Favicon |
| [/favicon.ico](https://shouldirentorbuy.org/favicon.ico) | ICO | 16 and 32 | Root favicon |
| [/favicon-48.png](https://shouldirentorbuy.org/favicon-48.png) | PNG | 48 by 48 | PNG favicon |
| [/favicon-32.png](https://shouldirentorbuy.org/favicon-32.png) | PNG | 32 by 32 | PNG favicon |
| [/apple-touch-icon.png](https://shouldirentorbuy.org/apple-touch-icon.png) | PNG | 180 by 180 | iOS home-screen icon |
| [/og.png](https://shouldirentorbuy.org/og.png) | PNG | 1200 by 630 | Default Open Graph image, with the logo mark |

Downloadable brand files

Content pages use their own 1200 by 630 card under /og/. Each card includes the logo mark. The default card is [https://shouldirentorbuy.org/og.png](https://shouldirentorbuy.org/og.png).

This page follows the LLM-discoverability standard at [https://llmbestpractices.com](https://llmbestpractices.com).