Identity

Fonts, colors, and media assets for Should I Rent or Buy, so a person or an AI assistant can describe or match the brand from one page.

name: Should I Rent or Buy
url: https://shouldirentorbuy.org
updated: 2026-11-12
standard_followed: https://llmbestpractices.com
fonts:
  heading: "IBM Plex Sans Variable"
  body: "IBM Plex Sans Variable"
  mono: "IBM Plex Mono"
colors:
  bg: "#f3f6f7"
  surface: "#ffffff"
  text: "#102028"
  muted: "#3d515c"
  line: "#d3dee3"
  green: "#0c5c4a"
  blue: "#0b4f8a"
  warn: "#8a4b08"
  disclaimer: "#fff6ea"
logo: https://shouldirentorbuy.org/logo.svg
logo_png: https://shouldirentorbuy.org/logo.png
favicon: https://shouldirentorbuy.org/favicon.ico
favicon_svg: https://shouldirentorbuy.org/favicon.svg
og_image: https://shouldirentorbuy.org/og.png

Logo

The mark is a level balance scale: a house on the left and a small apartment building on the right, in mint and amber on an ink square. The beam does not tip. The site compares renting and buying and does not pick a winner. Beside the mark, the wordmark is the name Should I Rent or Buy set in IBM Plex Sans.

Charts inside the guides are illustrations, not the logo. Do not present the site as a lender, a brokerage, or a government brand.

Should I Rent or Buy

Downloads: logo.svg, logo.png (512 by 512 PNG), apple-touch-icon.png (180 by 180 PNG), favicon.svg, favicon.ico (16 and 32), favicon-48.png, favicon-32.png, and og.png (1200 by 630 PNG).

Favicon

The same mark is the favicon. An SVG is declared first at /favicon.svg. The root /favicon.ico holds 16 by 16 and 32 by 32. PNG fallbacks are /favicon-48.png (48 by 48) and /favicon-32.png. iOS uses the 180 by 180 PNG at /apple-touch-icon.png via rel="apple-touch-icon".

Color palette

Named tokens from the site stylesheet. This site ships a light palette only.

• bg - #f3f6f7
  Page background

• surface - #ffffff
  Panels and calculator

• text - #102028
  Primary text

• muted - #3d515c
  Secondary text

• line - #d3dee3
  Borders

• green - #0c5c4a
  Buy line, buttons, verdict

• blue - #0b4f8a
  Links

• warn - #8a4b08
  Rent line and notice accent

• disclaimer - #fff6ea
  Disclaimer background

Typography

Headings and body use IBM Plex Sans Variable; dollar figures in tables use IBM Plex Mono. Fonts are self-hosted WOFF2 under /fonts/.

Heading, weight 650 - Should I Rent or Buy

Body, weight 400 - Compare unrecoverable costs, not just payments.

Mono, weight 500 - $2,873 $2,215 Year 9

Media assets

Content pages carry their own 1200 by 630 Open Graph image under /og/. Each card uses the page title and the logo mark in the corner. The default card is https://shouldirentorbuy.org/og.png. In-page illustrations are original SVG or PNG files under /img/.

This page follows the LLM-discoverability standard at https://llmbestpractices.com.